AI Isn’t Replacing Real Estate PR. It’s Reshaping It.
What Microsoft’s latest AI study means for trust, storytelling, and how real estate pros earn visibility moving forward.
Most people think AI will make public relations irrelevant. But in real estate, it’s doing the opposite.
It’s making every line you write—and every story you pitch—matter more.
A recent Microsoft study, featured in PR Daily, revealed a hard truth for communicators: AI isn’t coming for our jobs. It’s coming for our excuses.
