Off-Market Influence

Off-Market Influence

Issue #09: Inside Scoop: Off-Market PR Tactics For Realtors

Four off-market PR plays—AI-powered outreach, virtual press open houses, hyperlocal co-creation, and sustainability storytelling—to bypass the noise and secure coverage.

Delroy A. Whyte-Hall's avatar
Delroy A. Whyte-Hall
Jul 23, 2025
∙ Paid
PR strategist in a modern office presents AI-driven media outreach charts and a virtual property walkthrough with sustainability icons, as three diverse community members interact with 3D floor plans on tablets and VR headset.
Immersive Real Estate PR: AI, AR & VR in Action.

You’ve spent months crafting press releases, yet coverage still feels out of reach. In today’s hyper-fragmented media landscape, traditional PR tactics can disappear into inbox black holes or get buried under algorithmic feeds. What if you could bypass the noise altogether—landing your stories directly in the hands of the right people, off-market?

In this deep-dive, I’m unlocking four advanced PR plays that go beyond broadcasts and clippings. You’ll learn how to use AI for personalized outreach, stage virtual press events, co-create with hyperlocal voices, and weave sustainability into every narrative—so your next announcement doesn’t just survive, it thrives.


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