Instagram’s New Pinned Comments: A Big Play for Real Estate Agents

Instagram’s latest update gives agents the power to pin their own comments — a small tweak that can boost clarity, control, and client conversations on every post.

Imagine posting about your new listing. The photo pops, the caption shines. But the very first thing a buyer sees when they click comments? Not their question, not a random emoji… but your own note, pinned right at the top.

That’s what Instagram’s new update makes possible.