Porch Light Challenge #03: Conversion Begins with Authenticity

The Truth Always Converts

Be Honest Anyway.

We’ve all had that moment when telling the truth felt risky — when it seemed smarter to soften the facts or say what people wanted to hear.

But authenticity doesn’t start with confidence. It starts with courage.

Your assignment: Tell one story about a time being honest — not perfect — won someone’s trust or business.

• Maybe you admitted you…