Press Release Power Plays: Your Sneak Peek at the 4-Week Masterclass Starting Oct 7
Discover how the humble press release—done right—can still win media attention, drive traffic, and build authority in 2025.
Think the press release is a relic of the fax-machine era?
Starting next Tuesday, we’re proving otherwise.
For four consecutive Tuesdays in October, Off-Market Influence will run a “step-by-step masterclass—Press Release Power Plays,” showing real estate pros and PR-minded entrepreneurs how to turn a single announcement into leads, links, and lasting media relationships.
Why This Series Matters
“84% of published stories start with a PR pitch, yet 86% of irrelevant pitches are deleted immediately.” — Forbes, summarizing Muck Rack 2025 data
Press releases haven’t died. They’ve evolved.
Done strategically, they can:
Put your name in trusted local and trade media.
Drive referral traffic and brand mentions that Google still rewards.
Create ready-made content for newsletters, blogs, and LinkedIn.
Whether you’re an agent chasing your first 100 true fans or a brokerage leader hungry for inbound leads, mastering the modern press release is a force-multiplier.
What You’ll Learn—Week by Week
Oct 7 – Why Press Releases Still Work: Craft a release journalists actually read.
Oct 14 – Distribution That Delivers: Newswires vs. direct pitching and how to track pickup.
Oct 21 – Repurpose for Maximum Reach: Turn one release into blogs, newsletters, and social content.
Oct 28 – Metrics & Media Relationships: Measure ROI and build lasting reporter connections.
How You’ll Benefit
Visibility: Get quoted in the outlets your clients already trust.
Credibility: Build authority that outlives any ad campaign.
Efficiency: One well-built release fuels multiple marketing channels.
Your Next Step
Make sure you’re subscribed now so Part 1 lands in your inbox on Tuesday, Oct 7.
👉 Subscribe or upgrade to paid OMI to get every lesson, plus the downloadable templates and checklists reserved for paid readers.
Wrap-Up
Got a question about press releases or a story idea you’d like to pitch? Reply to this email with “PRESS”—I’ll include your question in the upcoming series.
Sources: Cision 2025 State of the Media, Forbes (Muck Rack 2025 data), Google for Developers, AP News, and recent Reddit discussions in r/PRpros and r/RealEstateMarketing.
👇 Paid subscribers get the bonus checklist below — ready to download.
Paid Section — Bonus Sneak-Peek Asset
Press Release Readiness Checklist (PDF)
A one-page, quick-hit guide to confirm you have the essential ingredients—data, quotes, and angle—before you write a single line.
👉 Click here to download the Press Release Readiness Checklist (PDF)