Issue #08: The 7-Second Test: How to Write Listing Intros That Hook or Lose a Lead Instantly

If the first line doesn’t stop the scroll, the rest of your description might as well be drywall.

Let me walk you through what actually happens when someone reads a listing:

They click the link.
They glance at the photo.
Then — they read the first line of your copy.

You’ve got about 7 seconds to stop the scroll.

If your intro sounds like everything else on the market? They're gone.
If it catches them off guard — in a good way — they stick around.

That’s th…