Trust Before Transaction: How Small Proofs Build Big Trust

Use visible proof at three moments to lower defenses and move deals forward.

Trust grows on the porch before it grows on paper.

The Porch

Picture a late afternoon on a Hagerstown porch. Light slants across the steps. A dog sighs by the door. Two homeowners have questions they are almost afraid to ask.

They want to know if the price will hold. If the photos will flatter. If the first week will feel like a plan or a prayer. They are …