Walk the Home Through Your Writing
Review how your listing description follows the layout of the property
The Porch Light Saturday Challenge Number #6, Week #1
This week, take one listing description you have written or are about to publish and read it from start to finish. As you read, picture yourself standing at the front door of the home. Notice where the description begins and whether it matches that starting point.
Then follow each sentence as if you are walking through the property. Pay attention to where the writing moves in a way that does not match the layout. It may shift from the kitchen to the basement, or from a bedroom back to the main living area. Each time that happens, pause and mark it.
Now go back and place each part of the description in the order the home is experienced. Start at the entry, move into the main living space, then into the kitchen, followed by the private areas, and close with the exterior.
The goal is not to add more detail. The goal is to keep the path clear so the reader can move through the home without having to stop and reorganize it.
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