Off-Market Influence

Off-Market Influence

When the White Knight Becomes the Dragon

How stories flip, and what to do when your own story turns on you.

Delroy A. Whyte-Hall's avatar
Delroy A. Whyte-Hall
Nov 12, 2025
∙ Paid
An agent reacts to two conflicting news stories about them—one positive, one critical—highlighting the emotional shock of shifting public opinion.
The same story, two frames. Which one wins?

Welcome to this month’s Off-Market Influence 4-Part Series.

Every month, we unpack one reputation-defining idea across four narrative issues — exploring visibility, storytelling, and emotional trust under real-world pressure.

This month’s theme:
“When the Weather Turns — What Reputation Really Means.”

We’re explori…

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