When the White Knight Becomes the Dragon
How stories flip, and what to do when your own story turns on you.
Welcome to this month’s Off-Market Influence 4-Part Series.
Every month, we unpack one reputation-defining idea across four narrative issues — exploring visibility, storytelling, and emotional trust under real-world pressure.
This month’s theme:
“When the Weather Turns — What Reputation Really Means.”
We’re explori…



