Off-Market Influence

Off-Market Influence

Why Press Releases Still Work in 2025

How to craft a release journalist actually read—and why a well-aimed pitch still opens doors.

Delroy A. Whyte-Hall's avatar
Delroy A. Whyte-Hall
Oct 07, 2025
∙ Paid

Press releases were never dead—they just got lazy.

Journalists’ inboxes are drowning in mass-blasted announcements. Yet a precise, well-told release still slices through the noise like a hot knife through butter. Here’s why the old PR workhorse continues to matter—and how you can make yours irresistible

Journalists Haven’t Stopped Listening—They’ve Stopp…

User's avatar

Continue reading this post for free, courtesy of Delroy A. Whyte-Hall.

Or purchase a paid subscription.
© 2026 Delroy A. Whyte-Hall · Publisher Privacy ∙ Publisher Terms
Substack · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture